Oh my god can you seriously murder by boredom… I think after reading this Alienation in America it is quite a regal possibility. Dry.
What exactly is the Madison Ave. Technique? Am I missing something? What I need to know is what does alienation have to do with advertising and publicity?
I followed the example in the beginning of the article, where the photographer captured a humans moment of death, this “what’s in it for me?” idea does exist in a majority of people though it hurts to say it. I want to justify that by saying everyone on this planet gets 1 chance to live their own life without knowing when their time is going to run out – is it so bad that one persons loss can be another persons gain? I think not. You got to make the most of things you experience whether it is directly yours or someone elses.
This is the central thought that ran through my head while reading this article even well after the 1st page. One life, one chance. And I have no idea why…..
Anyway back to the article… I hope there won’t be anymore marx stuff or if there is I need someone to break down the correlation btwn marx and the world of advertising.
2 responses so far ↓
slambert // February 28, 2007 at 5:00 am
To put it as simply is possible, the correlation is about economics. Marx was an economic theorist and advertising is all about economics. Advertising is more or less the voice of a capitalist economy. What is it saying and why? Understanding Marx helps us understand the voice.
I think you were starting to get some of it in the discussion in class today, but if you want more info, I can try to fill in some of the blanks after class.
Another reccomendation is to read when you can be prepared to really focus and concentrate. Personally it was very late in college that I learned how to read in this way and I developed a lot of tricks to help me. For example, I understand better when things are spoken rather than read, so I would imagine the voice of the author speaking the words I was reading. Other tricks may work for you. I don’t really know what will help so I’m just throwing some ideas out as suggestions, but I hope they are useful.
krystle13 // February 28, 2007 at 8:03 pm
After the class I actually felt different about the article…. I understood the concepts better. And It wasnt all that terrible… maybe Marx is an OK guy afterall….