In terms of individuality and expressing who you are, I cant think of a better brand than Nike sneakers. Their commercials are all about the consumer as an individual – unique, but athletic.
This ad tells the consumer that you can be an award-winning cycler, a tennis pro, a baseball great, a basketball player and still wear a great sneaker loved by EVERYONE. This ad expresses the individuality of the consumer as well as, the idea that all types of athletes will benefit by wearing a great show – a Nike branded sneaker.
Everyone is different, everyone likes different sports and thats ok. but what Nike does in their ads ( and this particular one) is capitalize on the common ground all athletes have in common – the need for a good product, while also expressing respct for their consumers’ individulaism.
This article is boring… After reading “Alienation in America” is dry.
What is the Madison Ave. Technique? Did I miss something? What does alienation have to do with advertising and publicity?
I understood the example in the beginning of the article, where the photographer captured a humans moment of death, this “what’s in it for me?” idea does exist in many people though it hurts to realize. I want to justify that by saying everyone on Earth gets 1 chance to live their life without knowing when their time will run out – is it so bad that a persons loss can be another persons gain? I think not. You have to make the most of things you experience whether it’s yours or someone elses.
This idea remained in my mind throughout the article. One life, one chance. I don’t know why…..
Back to the article… I hope there won’t be anymore marx stuff or if there is I need someone to help me understand the correlation btwn marx and advertising.
I noticed a few Crystal Light ads in certain women’s magazines, such as Vogue, Allure and US Weekly, that totally portrayed women as VAIN creatures constantly worried about they way they look and the size of their bodies. I took a few pictures of the ad i will be uploading them soon…. once i do that i will continue this blog … but if you happen to see the ads …. feel free to leave a comment on what your initial reaction was.
