Editing and Consicion Exercise…. “I Think I hate Marx”

This article is boring…  After reading  “Alienation in America” is dry.
What is the Madison Ave. Technique? Did I miss something? What does alienation have to do with advertising and publicity?

I understood the example in the beginning of the article, where the photographer captured a humans moment of death, this “what’s in it for me?” idea does exist in many people though it hurts to realize. I want to justify that by saying everyone on Earth gets 1 chance to live their life without knowing when their time will run out – is it so bad that a persons loss can be another persons gain? I think not. You have to make the most of things you experience whether it’s yours or someone elses.

This idea remained in my mind throughout the article. One life, one chance. I don’t  know why…..

Back to the article… I hope there won’t be anymore marx stuff or if there is I need someone to help me understand the correlation btwn marx and advertising.