In terms of individuality and expressing who you are, I cant think of a better brand than Nike sneakers. Their commercials are all about the consumer as an individual – unique, but athletic.
This ad tells the consumer that you can be an award-winning cycler, a tennis pro, a baseball great, a basketball player and still wear a great sneaker loved by EVERYONE. This ad expresses the individuality of the consumer as well as, the idea that all types of athletes will benefit by wearing a great show – a Nike branded sneaker.
Everyone is different, everyone likes different sports and thats ok. but what Nike does in their ads ( and this particular one) is capitalize on the common ground all athletes have in common – the need for a good product, while also expressing respct for their consumers’ individulaism.
1 response so far ↓
anthony gallo // March 13, 2007 at 12:29 am
yes i agree nike is saying that even though all these athletes are playing different sports, they are all the same , bonded by one logo, the nike symbol.